Global elite law firm, Freshfields Bruckhaus Deringer, and Eventogy, a leading cloud-based event platform company, have signed a multi-year agreement to provide event management software and applications to support Freshfields’ global event operations. Freshfields will utilise Eventogy’s services for all client facing events, harnessing its streamlined and simplified event management…

The pandemic has imparted on us numerous lessons, particularly regarding our adaptability. Technology has been an integral part of our adjustment process and has allowed us to preserve personal as well as professional connections throughout the restriction period. While we have achieved, seemingly, the limits of our social capabilities through…

The onset of the global pandemic pushed much professional and social activity to the digital sphere and there have been many technological innovations to facilitate this. Virtual communication is not only convenient but cost-effective. It makes sense that it would stay with us outside of the lockdown period. Neuroscientist and…

A study conducted by Reed Exhibitions in December 2020 describes some striking changes in consumer behaviour caused by Covid-19. 1. Consumer attitudes towards online events represents an increased readiness to embrace digital events. …

A high-profile event needs to be flawless. If your planning, marketing and organisation isn’t up to scratch, you’ll lose credibility with the executives and c-suite level guests an event like yours expects — and if you lose that credibility, you’ll lose sponsorships, investments, and that all-important high-profile status. …

Research shows the power of events is stronger than ever. In some shape or other, conferences, exhibitions, brand activations, experiential and other type of events account for 25 per cent of the average B2B marketing budget. …

For this week’s contributor blog topic, our event manager contributor explores influencer marketing in events. Here are her thoughts on being a event professional influencer and how to get started in influencer marketing; “Word of mouth has always been identified as a very powerful and leading marketing tool — you…

Data has been the headline act at events in the 21st century. The forms customers fill in to buy tickets, to register for an exhibition, to enter a session at a conference or a competition at an awards ceremony, all help to shape the next time. On May 25, General…

It’s too late to be writing about GDPR. The legislation is weeks away. But in many ways, it’s a good time to focus on last-minute preparations and make sense of a task that will rumble on well beyond May. The seminar organised by Eventogy last week made me realise that…